January 28th, 2010

Metia launch Mass Effect 2 Silverlight banner with Deepzoom and Smooth Streaming!

All Silverlight Examples, Deep Zoom, Silverlight Effects, Silverlight News, by Gavin Wignall.

Metia (my employers) have just finished producing not only one of the first ever Silverlight banners for MSN, but the first banner to incorporate Deepzoom and Smooth Streaming and be expandable. View the Mass Effect Silverlight banner live on MSN.

The video also features a full screen view for the HD video.

The Smooth Streaming allows users to view the video at the highest quality possible based on their internet connection and CPU speed. If the users connection drops to a slower speed during the video, the Smooth Streaming seamlessly adapts to keep the video stream consistent and free of buffering.

The banner also features a Deepzoom component.

This part of the experience allows users to zoom in as close as to see the stubble on the characters face! The Deepzoom functionality lets you zoom into an image serving up only the part of the image you are looking at and thus not having to download megabytes of data.

This banner is running live on MSN right now, and is due to feature on the MSN home page this Saturday.

You can read more in the following posts:

Dean Gifford at Rocket Panda talks about a World first

Damon Serji talks about the first interactive Silverlight banner in the world

Metia official statement by Steve Ellis

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Responses to “Metia launch Mass Effect 2 Silverlight banner with Deepzoom and Smooth Streaming!”

  1. Great ad!

    I have a question though, I’m looking to do a small silverlight project, and want to have the main area to be fairly small, then on click or mouseover I want to show a larger view (Expanded). How does that work?

    Can you dynamically change the size of the control? Does the Expanded area come outside the actual silverlight control?

    Any help would be appreciated.

  1. Can Silverlight do RIA ads? With a world first for Mass Effect 2 I think yes. | Rocketpanda (,January 28, 2010)

    [...] Gavin Wignall’s post about it over at Silverlightbuzz [...]

  2. uberVU - social comments (,February 1, 2010)

    Social comments and analytics for this post…

    This post was mentioned on Twitter by silverlightbuzz: Metia launch 1st ever RIA Silverlight Banner with Deepzoom and Smooth Streaming on MSN for EA Games http://tinyurl.com/yk842uw #Silverlight…

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